About Us

Golden State Opportunity believes that California’s future is dependent on ALL of its citizens having financial security.

Golden State Opportunity (GSO) runs a multi-layered and cost-effective outreach program to spread awareness of the Federal and California Earned Income Tax Credit (CAL EITC), as well as other public benefits, and promotes free tax preparation services.

“Record numbers of Californians are benefitting from the Earned Income Tax Credit thanks to the outreach efforts of government agencies and advocates like CalEITC4Me. That means more money in the pockets of working families and more money going into local stores and businesses.”

-Anthony Rendon, Speaker of the Assembly

In the three years since the Cal EITC’s inception GSO’s program, CalEITC4Me, has used innovative digital outreach, grassroots organizing, media, and mobile messaging tactics; and built dynamic and new coalitions to educate and help working people claim the Federal and California EITC and other public benefits to lift low-income working Californian families out of poverty. CalEITC4Me has helped reach a total of over 2 million low-income California families, who have received $4 Billion back in their pockets from the Cal and Federal EITC.

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"The promise of America is that hard work should be honored with financial security. We founded Golden State Opportunity to ensure that promise holds true for everyone. We won’t be satisfied by anything less than a future where everyone lives with financial security."
— JOSEPH N. SANBERG, FOUNDER OF GOLDEN STATE OPPORTUNITY