Digital Campaigner

Golden State Opportunity (GSO) seeks a Digital Campaigner to join our growing team. One of the core strengths of GSO is our commitment to community organizing. We are able to engage key local stakeholders, elected officials and community members in our efforts to educate low-income workers, parents, older Californians and young adults about the federal and California Earned Income Tax Credit (CalEITC). In addition, we leverage these relationships for our advocacy efforts in Sacramento and Washington, DC and other culture changing campaigns we run to ensure financial security for low-income workers. 

Our focus is on reaching workers who would be impacted the most by the CalEITC and other public benefit programs, specifically single moms, parents, older Californians and young adults. As a statewide organization, GSO has four offices across the state. Therefore, the successful candidate will be self-motivated and know how to work independently with excellent communication skills for working with remote regional offices. This is an excellent opportunity for the candidate who wants to build their own program and has the vision, creativity and drive to make it successful and who shares GSO’s deep commitment to racial, economic and social justice. 

The Digital Campaigner will work within the Communications Department to develop an integrated supporter engagement strategy to acquire and cultivate digital audiences. The Digital Campaigner will support GSO’s education, outreach, fundraising and advocacy campaigns across email, SMS and other digital channels. There will be multi-channel campaigns aimed at educating and engaging low-income Californians as well as building digital and off-line programs to engage advocates who want to end poverty.

The ideal candidate will have experience managing email lists, crafting powerful messages, and staging and sending email, including segmentation, testing and reporting. The Digital Campaigner will also have experience leveraging digital advocacy tools such as online petitions as well as broadcast SMS and peer-to-peer texting to reach a wide range of audiences. 

Location: Remote (post pandemic preference is someone in San Francisco, Los Angeles or Sacramento)

Start Date: July 2020

Responsibilities:

  • Serve as the day-to-day manager for GSO digital campaign communications, including advocacy and fundraising campaigns via email, and SMS
  • Develop strategies and appropriate ladders of engagement for low-income households and for members who want to take action to end poverty, including the use of onboarding email series, surveys and online to offline engagement
  • Identify rapid-response campaign opportunities based on what’s happening in today’s news cycle
  • Create digital content that drives supporters to take action and convert to donors
  • Facilitate and lead the design, production, and execution of digital campaigns for email and SMS production — including writing and routing campaign content, determining data flows and audience segmentation, A/B testing, and source code analytics tagging
  • Produce reports and analyses of GSO’s digital platforms
  • Participate in brainstorms to develop creative content ideas for digital assets/graphics, websites and digital experiences, and on-the-ground activations
  • Develop and implement strategies to drive on-the-ground organizing using digital tools
  • Stay on top of the latest digital organizing and communications trends and technology, seeking out ways to integrate them into GSO’s campaigns
  • Collaborate closely with the Field and Communications teams to maintain the GSO digital calendar; ensure it is up-to-date and proactively seek out dates of importance for the team 
  • Draft compelling content for the website; ensure online content aligns with brand and messaging strategies
  • Ensure all strategy documents and assets remain organized — create document templates and filing structure to optimize content creation and review processes for campaigns
  • Create and update analytics dashboards/reports and analyze trends for optimization of future campaign communications.

Job Requirements:

  • 3-5 years of experience in communications, marketing, or organizing with expertise in email and digital communications
  • Strategic thinker who enjoys using data to inform the use of key strategies and tactics
  • Excellent understanding of nonprofit and advocacy communications and what compels potential audiences to engage and support an organization like GSO
  • Understand the intersection of online and offline organizing, mobilization, and direct action
  • Knowledge and experience in the execution of best practices in email marketing and mobile marketing
  • Experience working with best practice for online fundraising & digital advocacy/engagement
  • Talented writer, especially in email and digital formats, with exceptional editing and proofreading skills
  • Track record of successfully building and managing large email lists
  • Extremely well-organized with an ability to juggle multiple projects and meet many short- and long-term deadlines
  • Fluency in some (or all) commonly used tools such as Sendgrid, GetThru, WordPress, Act Blue, etc.
  • Working knowledge of HTML 
  • Experience working with Facebook Messenger campaign tools or peer-to-peer SMS tools a plus
  • Bilingual English/Spanish speaker, with the ability to write content in both languages a plus
  • Experience with, and curiosity about, trying new technologies and testing to learn and improve our work
  • Aligned with GSO’s vision and values and strong commitment to the mission a must

Women, People of Color, People with Disabilities and LGBTQ people strongly urged to apply.

How to Apply

Qualified applicants should send a cover letter and resume (in PDF or Word format only) to jobs@goldenstateopportunity.org. Please include “DIGITAL CAMPAIGNER” in the email subject line, and please reference your preferred location in your cover letter.

Golden State Opportunity is an equal opportunity employer and will give equal consideration to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.


About GSO

Golden State Opportunity (GSO) has quickly become one of the most effective anti-poverty organizations in the country. With our principal program, CalEITC4Me, we have led in the creation and expansion of the California Earned Income Tax Credit (CalEITC), one of the strongest tools to alleviate poverty while stimulating the economy.

Through innovative digital outreach, grassroots organizing, coalition building, earned and paid media, and mobile messaging campaigns, GSO runs a multi-layered and cost-effective outreach program to spread awareness of the California and Federal EITC, as well as other public benefits, and promotes free tax preparation services.

In just this last year, GSO led in the effort to successfully double the CalEITC, increasing it to a $1 billion program, and making it one of the largest anti-poverty initiatives in the country. We helped over 4 million families in California receive $4 billion through the California and Federal EITC.

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"The promise of America is that hard work should be honored with financial security. We founded Golden State Opportunity to ensure that promise holds true for everyone. We won’t be satisfied by anything less than a future where everyone lives with financial security."
— JOSEPH N. SANBERG, FOUNDER OF GOLDEN STATE OPPORTUNITY