M4B Media Roundup

DIGITAL

The San Francisco Chronicle
Op-Ed by Amy Everitt
Californians need cash now: There’s $1 billion waiting for them
“In recent weeks, millions of Californians have watched our financial security crumble and our
previous way of life change dramatically — if not become obsolete — due to COVID-19. In
times like these, it’s hard to know where to turn for information, support or even a lifeline.
One thing is for certain — millions of families up and down the state need cash now. And today,
April 15, on what would’ve been Tax Day, there is help right at our fingertips.”

Politico
POLITICO California Playbook
“TAX DAY MESSAGE — Amy Everitt, president of the non-profit Golden State Opportunity ,
says her organization has launched a new campaign today to help cash-strapped, low income
Californians in the Covid-19 crisis. GSO’s ‘Million 4 a Billion’ campaign “will connect
Californians with free online tax filing resources they can access safely from their homes, aided
by trained tax volunteers,” to help them benefit California Earned Income Tax Credit
( CalEITC) .”

The Sacramento Bee
It’s not just stimulus checks. How Californians could claim thousands more in tax credits
“Many Californians are looking at their bank accounts for promised $1,200 economic stimulus
checks from the IRS. Millions of Californians also are eligible for even more money through
federal and state Earned Income Tax Credits that could put thousands of dollars in their pockets.
A California nonprofit has launched an outreach campaign, timed to coincide with what is
traditionally Tax Day, to help low-income Californians get access to those tax credits. Golden
State Opportunity is targeting about 1 million California taxpayers who might not be aware that
they’re eligible for the money.”

Santa Barbara News-Press
Millions leaving thousands of dollars on the table as Tax Day arrives
“In any other year, today would be Tax Day — a somewhat loved, somewhat hated date on the
calendar that signifies ponying up to Uncle Sam, or potentially getting a bit of a kickback.
Due to the ongoing coronavirus pandemic, that date is now July 15, but that’s not stopping
Golden State Opportunity from seizing the, um, opportunity to help hundreds of thousands of
Californians find money owed to them.”

Santa Barbara Independent
Low-Income Santa Barbarans Qualify for Cash-Back Tax Credit
“As Californians rush to file their taxes amid the pandemic-induced financial crisis and
subsequent promises of $1,200 stimulus checks, many — especially the lowest income workers
— may not realize they are also eligible to receive up to an additional $8,000 through the
California Earned Income Tax Credit (CalEITC) program. Golden State Opportunity, which runs
the CalEITC4Me program, is launching its “Million 4 a Billion” campaign on April 15 to reach
one million Californians eligible to receive a slice of the $1 billion pie.”

TELEVISION

KNBC4 – Los Angeles
Zoom Interview with Amy Everitt

ABC7 – San Francisco
Skype Interview with Amy Everitt

RADIO

KVCR Inland Empire NPR – All Things Considered
Interview with Amy Everitt

KPFA Radio Berkeley, CA (April 28)
Interview with Amy Everitt

SOCIAL

#Million4Billion trends on Twitter in California!

Prominent elected officials in California shared our announcement on social media, including
Senate Pro Tem Toni Atkins, House Speaker Anthony Rendon, and Lt. Governor Eleni
Kounalakis.

WEBSITE TRAFFIC

CalEITC4Me’s website saw a surge in traffic, more than tripling our average daily unique
visitors by tens of thousands:

GSO President Amy Everitt’s launch video received thousands of organic views across social
media platforms, such as Twitter, Facebook, and Instagram:

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"The promise of America is that hard work should be honored with financial security. We founded Golden State Opportunity to ensure that promise holds true for everyone. We won’t be satisfied by anything less than a future where everyone lives with financial security."
— JOSEPH N. SANBERG, FOUNDER OF GOLDEN STATE OPPORTUNITY